If you’re the face of your business, you need to have a strong personal brand. Your personal brand is what draws your ideal customers to you. It’s what helps them get to know and like you, so they feel confident buying from you. It helps them understand if you’re the right fit for them, so you can attract more of your dream clients. 

I’m Lauren Psyk, a personal brand photographer in Brighton. I specialise in creating portraits, headshots and brand images, so you can get ahead of your competition and grow your business. In this post, I’m going to show you how to use photographs to create a top notch personal brand, so that your clients will be reaching for their credit cards and booking your services.

I’m Lauren Psyk, a Brighton photographer specialising in headshots, and this is one of the questions I get asked most often! When planning your outdoor photo shoot in Brighton and Sussex, it’s worth putting a decent amount of thought and care into choosing the outfits you’re going to wear. Your clothes are one of the key ways to communicate with your potential customers and build a connection with them. I always offer my clients guidance to help them choose the outfits for their shoot. You’re free to send me photos of outfits, a Pinterest mood board, or I’m happy to jump on a Zoom call to discuss ideas.